Italy’s top cosmetics chain KIKO Milano opened its first Israeli store this March in Ramat Gan’s Ayalon Mall. The store is already open, but no official launch event was held. This did not prevent curious customers from crowding inside early in the morning.
KIKO Milano’s online website in Israel also opened today. The chain’s proportion of online sales is 5%, but those familiar with the brand from outside Israel may have a disappointment in store, because some of the most popular products in Europe are not on sale in Israel.
The opening of the KIKO Milano store, which has 900 stores worldwide, makes the Castro-Hoodies group a dominant player in the beauty sector, with the new brand joining its current French Yves Rocher brand